Does your school focus your marketing, admissions, and enrollment messages on convincing families either 1. That you are different from other local choices, or worse, 2. That you are “just as good as other schools?”

When you allow competitor schools to define you, you end up, well, competing with them. What if your school’s brand could carve out a place in your competitive school marketplace that was yours alone — with no real competitors? When you define the category, you can be the only one in it. That’s what attracts parents and students to look at your school in a new way and see your value in a class of its own.

This closing keynote will demonstrate the need to be bold to attract today’s families. The enrollment communications practices of yesterday are no longer enough. You have to be bold or risk becoming indistinguishable and irrelevant.

Speakers:

Romayne Levee, Partner & Director of Strategy, Mission Minded

​​​​​​Rich Levine, Director of Special Projects and Operations, The Bay School of San Francisco (CA)